Strategic Planning

The task of formulating and effectively executing an organization’s strategy in a fast-moving global economy has become increasingly difficult. The accelerated rate of technological change, increased global competition and a more sophisticated customer base have combined to challenge senior leaders to rethink their business models, techniques, and tools in favor of faster, more responsive approaches.


Successful strategy formulation is becoming increasingly dependent on how well an organization gathers, manages, and synthesizes vital information into targeted, actionable activities. This information should not only contain hard data from secondary and primary research and analysis; planning should include the perspectives of those with key roles and impact both inside and outside the organization.